{"id":1802,"date":"2021-03-16T15:33:29","date_gmt":"2021-03-16T08:33:29","guid":{"rendered":"https:\/\/dichthuatphuongdong.com\/blog\/?p=1802"},"modified":"2021-03-17T17:52:33","modified_gmt":"2021-03-17T10:52:33","slug":"6-buoc-xay-dung-thuong-hieu-cho-doanh-nghiep-sme","status":"publish","type":"post","link":"https:\/\/dichthuatphuongdong.com\/blog\/6-buoc-xay-dung-thuong-hieu-cho-doanh-nghiep-sme\/","title":{"rendered":"\u0110i\u1ec3m danh 6 b\u01b0\u1edbc x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p SME"},"content":{"rendered":"\n<p>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u lu\u00f4n l\u00e0 m\u1ed9t b\u00e0i to\u00e1n nan gi\u1ea3i \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p, \u0111\u1eb7c bi\u1ec7t l\u00e0 doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf (SMEs). B\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y, ch\u00fang t\u00f4i cung c\u1ea5p nh\u1eefng th\u00f4ng tin h\u1eefu \u00edch v\u1ec1 quy tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u gi\u00fap \u00edch cho doanh nghi\u1ec7p t\u1ea1o \u0111\u00e0 ph\u00e1t tri\u1ec3n v\u00e0 gia t\u0103ng l\u1ee3i th\u1ebf c\u1ea1nh tranh.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. Th\u01b0\u01a1ng hi\u1ec7u (Brand) l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n<p>Tr\u01b0\u1edbc khi t\u00ecm hi\u1ec3u v\u1ec1 <a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/tu-van-chien-luoc-thuong-hieu\/\">x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/a>, ta c\u1ea7n hi\u1ec3u r\u00f5 kh\u00e1i ni\u1ec7m Th\u01b0\u01a1ng hi\u1ec7u. <strong>Th\u01b0\u01a1ng hi\u1ec7u<\/strong> \u0111\u1ebfn t\u1eeb nh\u1eefng y\u1ebfu t\u1ed1 c\u01a1 b\u1ea3n nh\u01b0: t\u00ean th\u01b0\u01a1ng hi\u1ec7u, Logo, Slogan \u0111\u1ebfn c\u00e1c gi\u00e1 tr\u1ecb: ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m,&#8230; \u0111\u1ecbnh h\u00ecnh n\u00ean n\u00e9t ri\u00eang, s\u1ef1 \u0111\u1ed9c \u0111\u00e1o c\u1ee7a doanh nghi\u1ec7p \u0111\u1ebfn v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.&nbsp;<\/p>\n\n\n\n<p>\u0110\u1eb1ng sau m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u (Brand) \u0111\u00f3 l\u00e0 s\u1ef1 n\u1ed7 l\u1ef1c c\u1ee7a to\u00e0n th\u1ec3 doanh nghi\u1ec7p, g\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u l\u1edbn m\u1ea1nh kh\u00f4ng th\u1ec3 l\u00e0 c\u00e2u chuy\u1ec7n s\u1edbm chi\u1ec1u, \u0111\u00f2i h\u1ecfi ng\u01b0\u1eddi ch\u1ee7 doanh nghi\u1ec7p \u0111\u1ee7 s\u00e1t sao v\u00e0 t\u00e2m huy\u1ebft v\u1edbi \u201c\u0111\u1ee9a con tinh th\u1ea7n\u201d th\u01b0\u01a1ng hi\u1ec7u m\u00ecnh.&nbsp;&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/hjYgf_ES_n6vdgvXDA1cfTIPw1aOIC--VitnefW4JUqe5n78OY95MBG-dG1McYO34GBby1qOnRW5nweaONxVDuLj1ep4qBqCzePVVkQa6fzMIXd7M2IlvfCKrwtYLQUJ2Rc7vXRf\" alt=\"[saokim.com.vn] X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p SME\" width=\"673\" height=\"476\" \/><figcaption><em>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p SME<\/em><\/figcaption><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2.<\/strong> <strong>Quy tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p SME<\/strong><\/h2>\n\n\n\n<p>Theo Vi\u1ec7n Khoa H\u1ecdc, t\u1ea1i Vi\u1ec7t Nam c\u00f3 \u0111\u1ebfn 96,7% doanh nghi\u1ec7p SME, s\u1ef1 l\u1edbn m\u1ea1nh theo th\u1eddi gian v\u1ec1 quy m\u00f4 v\u00e0 s\u1ee9c m\u1ea1nh n\u1ed9i l\u1ef1c l\u00e0 b\u01b0\u1edbc \u0111\u00e0 ph\u00e1t tri\u1ec3n l\u1edbn cho doanh nghi\u1ec7p SME. Tuy nhi\u00ean, th\u00f4ng th\u01b0\u1eddng c\u00e1c SME l\u00e0 c\u00e1c doanh nghi\u1ec7p, c\u00e1 nh\u00e2n hay h\u1ed9 gia \u0111\u00ecnh v\u00e0 th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111i\u1ec1u h\u00e0nh b\u1edfi c\u00e1c th\u00e0nh vi\u00ean trong gia \u0111\u00ecnh. \u0110\u00e2y c\u0169ng l\u00e0 m\u1ed9t trong nh\u1eefng h\u1ea1n ch\u1ebf trong vi\u1ec7c qu\u1ea3n l\u00fd v\u00e0 \u0111i\u1ec1u h\u00e0nh doanh nghi\u1ec7p.<\/p>\n\n\n\n<p>Quy tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p SME c\u00f3 nhi\u1ec1u c\u00e1ch l\u00e0m v\u00e0 quy tr\u00ecnh. \u0110\u1ed1i v\u1edbi b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang t\u00f4i t\u1eadp trung v\u00e0o quy tr\u00ecnh sao cho c\u00f3 t\u00ednh th\u1ef1c ti\u1ec5n nh\u1ea5t v\u1edbi doanh nghi\u1ec7p. C\u1ee5 th\u1ec3 06 b\u01b0\u1edbc nh\u01b0 sau:&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>B\u01b0\u1edbc 1: Hi\u1ec3u kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/strong><\/h3>\n\n\n\n<p>Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e0 nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u00e0 doanh nghi\u1ec7p c\u1ea7n h\u01b0\u1edbng t\u1edbi. \u0110\u00e2y l\u00e0 nh\u00f3m kh\u00e1ch h\u00e0ng c\u00f3 nhu c\u1ea7u s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n v\u00e0 c\u00f3 th\u1ec3 chi tr\u1ea3 cho s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/DkFjNU30T7j4vFlthMVBXumj8iKvmiXsYK0ro8en0gCJqnxCpsiO7Qo5GhblmHIZtVo6MYjBTR6PQDtCocaTCWWiFOnKDoJDJw5wHSHLKcx0CeMOUwgQez6xxxD87db_UahhAyfl\" alt=\"[saokim.com.vn] X\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau\" width=\"644\" height=\"431\" \/><figcaption><em>X\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/em><\/figcaption><\/figure><\/div>\n\n\n\n<p>Th\u00f4ng qua m\u00f4 h\u00ecnh 5W1H, b\u1ea1n s\u1ebd x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p nh\u01b0 sau:<\/p>\n\n\n\n<p><strong>\u2013 Who:<\/strong> Kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n l\u00e0 ai? C\u00e1c y\u1ebfu t\u1ed1 nh\u00e2n kh\u1ea9u h\u1ecdc nh\u01b0 th\u1ebf n\u00e0o: Gi\u1edbi t\u00ednh, \u0111\u1ed9 tu\u1ed5i, thu nh\u1eadp, n\u01a1i sinh s\u1ed1ng? \u2026<\/p>\n\n\n\n<p><strong>\u2013 What: <\/strong>Nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec? Insight (s\u1ef1 th\u1eadt ng\u1ea7m hi\u1ec3u) v\u1ec1 c\u00e1c nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>\u2013 Where:<\/strong> Kh\u00e1ch h\u00e0ng th\u01b0\u1eddng xu\u1ea5t hi\u1ec7n \u1edf \u0111\u00e2u? T\u1ea1i c\u00e1c n\u1ec1n t\u1ea3ng mua s\u1eafm tr\u1ef1c tuy\u1ebfn hay mua tr\u1ef1c ti\u1ebfp \u1edf c\u1eeda h\u00e0ng? V\u1ecb tr\u00ed \u0111\u1ecba l\u00fd, m\u1ee9c thu nh\u1eadp, s\u1edf th\u00edch, h\u00e0nh vi ti\u00eau d\u00f9ng,\u2026 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng th\u1ebf n\u00e0o?&nbsp;<\/p>\n\n\n\n<p><strong>\u2013 When:<\/strong> Kh\u00e1ch h\u00e0ng th\u01b0\u1eddng xu\u1ea5t hi\u1ec7n khi n\u00e0o? Th\u1eddi \u0111i\u1ec3m n\u00e0o kh\u00e1ch h\u00e0ng c\u00f3 nhu c\u1ea7u mua s\u1ea3n ph\u1ea9m nh\u1ea5t ? T\u1eeb \u0111\u00f3 doanh nghi\u1ec7p c\u00f3 chi\u1ebfn d\u1ecbch b\u00e1n h\u00e0ng hay ch\u01b0\u01a1ng tr\u00ecnh promotion x\u00fac ti\u1ebfn h\u00e0ng t\u1ed1t nh\u1ea5t?&nbsp;<\/p>\n\n\n\n<p><strong>\u2013 Why:<\/strong> T\u1ea1i sao kh\u00e1ch h\u00e0ng l\u1ea1i c\u00f3 quy\u1ebft \u0111\u1ecbnh mua\/ h\u00e0nh \u0111\u1ed9ng nh\u01b0 v\u1eady? \u0110i\u1ec1u n\u00e0y c\u00f3 \u00fd ngh\u0129a th\u1ebf n\u00e0o cho doanh nghi\u1ec7p?&nbsp;<\/p>\n\n\n\n<p><strong>\u2013 How:<\/strong> Kh\u00e1ch h\u00e0ng mu\u1ed1n \u0111\u01b0\u1ee3c c\u01b0 x\u1eed nh\u01b0 th\u1ebf n\u00e0o? Ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p b\u1ea1n \u0111\u00e3 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u kh\u00e1ch h\u00e0ng hay \u201ctr\u00ean c\u1ea3 k\u1ef3 v\u1ecdng\u201d c\u1ee7a h\u1ecd?&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>B\u01b0\u1edbc 2: T\u00ecm l\u1ee3i th\u1ebf c\u1ea1nh tranh c\u1ee7a SME tr\u00ean th\u1ecb tr\u01b0\u1eddng<\/strong><\/h3>\n\n\n\n<p>B\u00ean c\u1ea1nh ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, vi\u1ec7c hi\u1ec3u v\u00e0 nghi\u00ean c\u1ee9u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u0169ng quan tr\u1ecdng kh\u00f4ng k\u00e9m. B\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng (3 -5 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u00f9ng ng\u00e0nh ho\u1eb7c kh\u00e1c ng\u00e0nh) c\u1ee7a m\u00ecnh. Vi\u1ec7c t\u00ecm hi\u1ec3u k\u1ef9 c\u00e0ng l\u1ee3i th\u1ebf c\u1ea1nh tranh c\u1ee7a doanh nghi\u1ec7p khi so s\u00e1nh v\u1edbi \u0111\u1ed1i th\u1ee7, b\u1ea1n hi\u1ec3u to\u00e0n b\u1ed9 c\u1ee5c di\u1ec7n c\u1ee7a \u201ccu\u1ed9c ch\u01a1i\u201d v\u00e0 m\u1ea1nh d\u1ea1n trong nh\u1eefng b\u01b0\u1edbc \u0111i cho th\u01b0\u01a1ng hi\u1ec7u:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng<\/strong> ch\u00ednh c\u1ee7a m\u00ecnh v\u00e0 \u0111\u1ed1i th\u1ee7 l\u00e0 g\u00ec?<\/li><li>\u0110\u00e2u l\u00e0 <strong>\u0111i\u1ec3m kh\u00e1c bi\u1ec7t <\/strong>trong s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh v\u00e0 h\u1ecd ?<\/li><li><strong>Ph\u1ea3n h\u1ed3i<\/strong> c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh \u0111\u1ed1i th\u1ee7 kh\u00e1c nhau th\u1ebf n\u00e0o?&nbsp;<\/li><\/ul>\n\n\n\n<p>Sau khi r\u00f5 r\u00e0ng nh\u1eefng \u0111i\u1ec3m tr\u00ean, b\u1ea1n c\u1ea7n l\u1eadp m\u00f4 h\u00ecnh SWOT \u0111\u1ec3 t\u00ecm ra gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi doanh nghi\u1ec7p. Ti\u1ebfp \u0111\u00f3, vi\u1ec7c \u0111\u1ed5i m\u1edbi v\u00e0 t\u00ecm ra \u0111i\u1ec3m kh\u00e1c bi\u1ec7t c\u1ee7a doanh nghi\u1ec7p l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng ch\u1ecdn b\u1ea1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>B\u01b0\u1edbc 3: T\u00ecm hi\u1ec3u xu h\u01b0\u1edbng v\u00e0 c\u01a1 h\u1ed9i tr\u00ean th\u1ecb tr\u01b0\u1eddng<\/strong><\/h3>\n\n\n\n<p>Th\u1ecb tr\u01b0\u1eddng lu\u00f4n thay \u0111\u1ed5i. C\u01a1 h\u1ed9i th\u1ecb tr\u01b0\u1eddng lu\u00f4n m\u1edf cho nh\u1eefng doanh nghi\u1ec7p d\u00e1m m\u1ea1nh d\u1ea1n c\u1ea3i ti\u1ebfn, s\u00e1ng t\u1ea1o, v\u00e0 d\u1eabn \u0111\u1ea7u xu h\u01b0\u1edbng. B\u1ea1n c\u1ea7n nhanh nh\u1ea1y n\u1eafm b\u1eaft th\u1ecb tr\u01b0\u1eddng, \u0111\u1ec3 t\u1eeb \u0111\u00f3 c\u00f3 chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u00fang \u0111\u1eafn.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>B\u01b0\u1edbc 4: \u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h3>\n\n\n\n<p>\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh l\u00e0 \u0111i\u1ec1u doanh nghi\u1ec7p c\u1ea7n kh\u00e1ch h\u00e0ng ngh\u0129 ngay \u0111\u1ebfn khi nh\u1eafc \u0111\u1ebfn s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5. D\u00f9 l\u00e0 c\u00e1c doanh nghi\u1ec7p l\u1edbn hay SME th\u00ec vi\u1ec7c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u0169ng l\u00e0 b\u01b0\u1edbc kh\u00f4ng th\u1ec3 thi\u1ebfu, \u0111\u1ecbnh v\u1ecb kh\u00e1c bi\u1ec7t so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 ch\u00ednh l\u00e0 ch\u00eca kh\u00f3a t\u1ea1o n\u00ean th\u00e0nh c\u00f4ng cho th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/n0X7YRm33td2eQqmbvZ9jAaxtESrIo6uEZzNIJag-o4vqP-qhsgWcOfsBe0ZvlYF-ZRTHVYcc8kntpS7NwrRQSZgUu6hSkMfFd7WIlVdskwsAS-IZVYwroe5_qNelyTBHLmNx6BE\" alt=\"[saokim.com.vn]  \u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u2013 Brand positioning l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng trong quy tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p SME\n\" width=\"651\" height=\"436\" \/><figcaption><em>\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u2013 Brand positioning l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng trong quy tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p SME<\/em><\/figcaption><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>B\u01b0\u1edbc 5: T\u1ea1o nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h3>\n\n\n\n<p>Sau khi \u0111\u00e3 c\u00f3 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u, doanh nghi\u1ec7p c\u1ea7n c\u00f3 nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 t\u1ea1o nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 sau:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Thi\u1ebft k\u1ebf Logo<\/strong>: \u0111\u00e2y l\u00e0 bi\u1ec3u t\u01b0\u1ee3ng \u0111\u1eb7c tr\u01b0ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Kh\u00e1ch h\u00e0ng ch\u1ec9 c\u1ea7n nh\u00ecn v\u00e0o logo l\u00e0 c\u00f3 th\u1ec3 nh\u1eadn bi\u1ebft doanh nghi\u1ec7p.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/mr3OaRCbCUZrrwWNrBN1VdXp7WtEXpy1JU1ZYm-3yaFHqU7dHLAjpafXPiRLLVqJxxwzJKbCwqJRUv9XZT0vTE_Ee0nYVqDVnCG7WZDD0OKL0u8IN7Qopu5mVpYkpkGy3PsoMEmq\" alt=\"[saokim.com.vn] Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u g\u00f3p ph\u1ea7n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \" width=\"663\" height=\"444\" \/><figcaption><em>Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u g\u00f3p ph\u1ea7n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n&nbsp;<\/em><\/figcaption><\/figure><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u: <\/strong>\u0111\u00e2y l\u00e0 h\u1ea1ng m\u1ee5c gi\u00fap \u0111\u1ed3ng nh\u1ea5t gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 nh\u1eadn di\u1ec7n kh\u00e1c nh\u01b0: logo, bao b\u00ec, h\u00ecnh \u1ea3nh qu\u1ea3ng c\u00e1o\u2026. Thi\u1ebft k\u1ebf m\u1ea1nh m\u1ebd v\u00e0 \u0111\u1eb7c tr\u01b0ng l\u00e0 d\u1ea5u \u1ea5n doanh nghi\u1ec7p \u0111\u1ebfn v\u1edbi kh\u00e1ch h\u00e0ng \u1edf t\u1eebng \u0111i\u1ec3m ch\u1ea1m.&nbsp;<\/li><li><strong>T\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u:<\/strong> m\u1ed7i th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec1u c\u00f3 c\u00e1 t\u00ednh ri\u00eang. \u0110\u00e2y l\u00e0 \u0111i\u1ec3m k\u1ebft n\u1ed1i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u1edbi kh\u00e1ch h\u00e0ng. \u0110\u1ed3ng th\u1eddi, th\u1ec3 hi\u1ec7n tinh th\u1ea7n nhi\u1ec7t huy\u1ebft, s\u1ef1 ch\u1ec9nh chu hay t\u1eadn t\u00e2m ph\u1ee5c v\u1ee5, tinh t\u1ebf,&#8230; Ch\u00ednh nh\u1eefng n\u00e9t ri\u00eang \u0111\u1ed9c \u0111\u00e1o n\u00e0y ch\u00ednh l\u00e0 \u201c\u0111i\u1ec3m c\u1ed9ng\u201d c\u1ee7a doanh nghi\u1ec7p.&nbsp;<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>B\u01b0\u1edbc 6: Qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h3>\n\n\n\n<p>\u0110\u00e2y l\u00e0 b\u01b0\u1edbc cu\u1ed1i c\u00f9ng v\u00e0 kh\u00f4ng th\u1ec3 thi\u1ebfu trong quy tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p SME. Sau khi th\u01b0\u01a1ng hi\u1ec7u d\u1ea7n \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh, vi\u1ec7c qu\u1ea3n tr\u1ecb hi\u1ec7u qu\u1ea3 th\u01b0\u01a1ng hi\u1ec7u gi\u00fap doanh nghi\u1ec7p duy tr\u00ec v\u1ecb th\u1ebf tr\u00ean th\u01b0\u01a1ng tr\u01b0\u1eddng.&nbsp;<\/p>\n\n\n\n<p>Tr\u00ean \u0111\u00e2y l\u00e0 t\u1ed5ng quan quy tr\u00ecnh <a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/tu-van-chien-luoc-thuong-hieu\/\">x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/a> cho doanh nghi\u1ec7p SME. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 tham kh\u1ea3o v\u00e0 v\u1eadn d\u1ee5ng cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh. N\u1ebfu b\u1ea1n \u0111ang g\u1eb7p c\u00e1c v\u1ea5n \u0111\u1ec1 trong vi\u1ec7c ho\u1ea1ch \u0111\u1ecbnh v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, li\u00ean h\u1ec7 ngay v\u1edbi Sao Kim Branding \u0111\u1ec3 \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 t\u01b0 v\u1ea5n chi ti\u1ebft nh\u1ea5t.&nbsp;<\/p>\n\n\n\n<p>N\u1ebfu l\u00e0 b\u1ea1n ch\u1ee7 doanh nghi\u1ec7p\/ Marketer mong mu\u1ed1n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p SME c\u1ee7a m\u00ecnh, h\u00e3y g\u1ecdi cho Sao Kim theo s\u1ed1 hotline 0964.699.499 n\u1ebfu anh\/ ch\u1ecb c\u00f3 b\u1ea5t k\u1ef3 th\u1eafc m\u1eafc ho\u1eb7c y\u00eau c\u1ea7u h\u1ed7 tr\u1ee3 \u0111\u1ed3ng h\u00e0nh. Sao Kim s\u1eb5n s\u00e0ng h\u1ed7 tr\u1ee3 b\u1ea1n!<\/p>\n\n\n\n<p><strong>SAOKIM BRANDING&nbsp;<\/strong><\/p>\n\n\n\n<p>Tel: +84 964 699 499<\/p>\n\n\n\n<p>Website<a href=\"http:\/\/www.saokim.com.vn\/\">: www.saokim.com.<\/a>vn<\/p>\n\n\n\n<p>Email: info@saokim.com.vn<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[147],"tags":[],"class_list":["post-1802","post","type-post","status-publish","format-standard","hentry","category-tin-tuc-khac","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.5 (Yoast SEO v21.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u0110i\u1ec3m danh 6 b\u01b0\u1edbc x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p SME<\/title>\n<meta name=\"description\" content=\"\u0110i\u1ec3m danh 6 b\u01b0\u1edbc x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p SME\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dichthuatphuongdong.com\/blog\/6-buoc-xay-dung-thuong-hieu-cho-doanh-nghiep-sme\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0110i\u1ec3m danh 6 b\u01b0\u1edbc x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p SME\" \/>\n<meta property=\"og:description\" content=\"\u0110i\u1ec3m danh 6 b\u01b0\u1edbc x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p SME\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dichthuatphuongdong.com\/blog\/6-buoc-xay-dung-thuong-hieu-cho-doanh-nghiep-sme\/\" \/>\n<meta property=\"og:site_name\" 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t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/dichthuatphuongdong.com\/blog\/6-buoc-xay-dung-thuong-hieu-cho-doanh-nghiep-sme\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/dichthuatphuongdong.com\/blog\/6-buoc-xay-dung-thuong-hieu-cho-doanh-nghiep-sme\/\"},\"author\":{\"name\":\"Sao Kim\",\"@id\":\"https:\/\/dichthuatphuongdong.com\/blog\/#\/schema\/person\/6c1861556eff0f6a384a16afd0f51c71\"},\"headline\":\"\u0110i\u1ec3m danh 6 b\u01b0\u1edbc x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p 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